Most small businesses don't sell — not because they aren't worth it, but because they aren't ready when it counts. Buyers walk, deals fall apart, and owners are left wondering what happened. Stella and Main exists to make sure that doesn't happen to you.

Founded by Rachel Lugo, a 30+ year operations veteran who has built teams from scratch, rebuilt broken workflows, scaled companies, and walked away from an acquisition as the buyer — Stella and Main works inside $1M–$5M founder-led businesses to get them operationally ready to sell.

This isn't consulting from the sidelines. Rachel embeds inside your business and does the actual work — getting knowledge out of your head and into systems a buyer can evaluate, reducing owner dependency, cleaning up financials, documenting SOPs, and making sure contracts, vendor relationships, and key-person risk won't kill your deal at the table.

Most owners don't realize how exposed they are until a buyer starts digging. By then it's too late to fix it without losing leverage — or losing the deal entirely. The time to get ready is before you go to market, not after.

The result: a business that can run without you in the room, hold up under due diligence, and sell at a number that actually reflects what you've built.

Stella and Main works with a maximum of two clients at a time — intentionally. This is hands-on, inside work. Not a program. Not a course. Not coaching. Rachel is in it with you.

If you've been told your business isn't ready, if you suspect it won't hold up once a buyer starts digging, or if you just want to know where you actually stand — that's exactly where we start.

stellaandmain.com | rachel@stellaandmain.com | 253.314.4335