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We're building the first SMB deal intelligence platform delivering Pitchbook-caliber market insights. Our mission is to solve problems for every deal stakeholder and make smart data accessible for SMB deal success.
At VerSquare, our commitment to trust and transparency is rooted in timeless wisdom. These four principles guide everything we do:
"Plans fail for lack of counsel, but with many advisers they succeed."
Success requires the right advisors that's why we connect you with vetted providers who have the expertise and track record to help your business thrive.
"Do you see someone skilled in their work? They will serve before kings."
Word travels about great providers we amplify those voices and make it easier for skilled professionals to be discovered by the businesses that need them most.
"Whoever walks in integrity walks securely, but whoever takes crooked paths will be found out."
We hold providers accountable through transparent reviews and verified performance data bad actors can't hide, and good ones get the recognition they deserve.
"Let someone else praise you, and not your own mouth; an outsider, and not your own lips."
While we earn revenue through advertising and referrals, providers cannot influence their reviews or ratings ensuring you always get honest, unbiased insights from real clients.
These timeless principles wise counsel, recognizing excellence, demanding integrity, and valuing independent voices matter more than ever in today's SMB deal landscape. Why? Because most business owners buying or selling a company are doing it for the first and only time in their lives.
Unlike private equity firms that complete hundreds of transactions and build decades of pattern recognition, individual buyers and sellers enter the most important financial decision of their lives with limited experience. Large institutional players have the resources to identify great advisors, verify track records, and avoid costly mistakes. Small business owners rarely do.
This inexperience creates vulnerability. When buyers and sellers lack institutional knowledge, bad actors thrive. Without transparent data and verified reviews, it's too easy for underperforming advisors to coast on marketing rather than merit. The stakes are too high for word-of-mouth referrals to be the primary discovery mechanism.
The SMB deal ecosystem operates largely in the dark. Deal teams are assembled through relationships, not data. Performance isn't measured systematically. Success stories and failures both disappear into private conversations. Every transaction reinvents the wheel, and lessons learned by one buyer or seller rarely benefit the next.
VerSquare exists at the intersection of these principles and these problems. We're building the infrastructure to democratize institutional knowledge and bring transparency to an industry that desperately needs it.
We capture and verify provider performance across thousands of transactions, creating the first systematic database of SMB deal intelligence. Every review, every rating, every outcome becomes part of a growing body of knowledge that benefits the entire ecosystem.
We help buyers and sellers assemble the right team not through luck or limited networks, but through transparent data on advisor expertise, deal experience, and verified client outcomes. The quality of counsel available to institutional players should be available to everyone.
When individual buyers and sellers have access to the same quality of intelligence that institutional investors take for granted, deals get done better. Fewer failed transactions. Fewer mismatched advisors. Fewer expensive lessons learned the hard way. More businesses changing hands successfully, creating wealth and opportunity in the process.
This is the lasting change we're building an industry where trust is verified, excellence is rewarded, and every entrepreneur has access to institutional-grade intelligence.
Stop navigating alone. Connect with vetted lenders, advisors, and service providers who have the track record to help you succeed. Get the institutional-grade intelligence you deserve.
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