01
A recognizable name doesn't tell buyers you do this.
A first-time acquisition buyer - or someone taking on SBA debt for the first time - may already know your name. They do not know you do SBA acquisitions, who on your team handles them, or whether this deal fits your box.
They only know what they have come across: a broker intro, an ad, a name someone mentioned once. The first name they happen to hear becomes the only one they call.
